The evidence
Grounded in behavioural science
The ideas explored here draw from published research in behavioural economics, cognitive psychology, and financial therapy. Work by researchers including Shlomo Benartzi, Hersh Shefrin, and those in the field of financial cognition offers a foundation for understanding why these habits can matter.
Nothing on this site should be read as clinical or financial guidance. The research is cited to support reflection, not to prescribe action. Each person's relationship with money is shaped by circumstances that no general framework can fully account for.
Behavioural economics
Cognitive psychology
Financial therapy research
Habit formation science